Embedded Files
“Tinder for Travelers” — AI-Based Social Travel App
USAI helped a fast‑growing international startup maintain brand and communication integrity under constant change — from investor decks to Instagram.
The app kept users tapping with playful onboarding, Instagram engagement didn’t drop on carousels, and investor materials passed moderation without delays.
Long Story Short
I joined Floqsta in 2022, right in the hottest time, just a month or two before launching the website. Our dream team featured folks literally from all over the world — from East Asia to the U.S.
To work effectively across so many time zones, it was essential for all of us to stick to deadlines and agreements — and sometimes drop everything and switch into crunch mode.
I am incredibly grateful to my colleagues for these two years together.
As a Graphic Designer, I polished and organized brand assets, built an image library, worked with image stocks, and created visuals for the website, iOS app, social media, investor desks, presentations, and more.
As the Website Administrator, I got it from the developers when it was 90% complete, and continued to develop it according to the established guidelines — creating new pages and editing existing ones, and setting up automated content delivery through the CMS.
Brand Assets & Graphic Design
The logo and brand identity had already been implemented on the website. There was no formal style guide, but all the source files were available. My task was to identify the underlying patterns and use them as a guide to ensure the brand maintained a consistent visual identity.
Examples of Graphic Design Tasks
Series of 16 Archetypes
Sixteen Traveling Birds represent a typology of travelers with whom the audience can identify.
I was provided with a text description that I had to quickly illustrate. I used stock vector images as a starting point and “transformed” them into recognizable characters, coloring them in the brand’s signature colors.
What it gave the business: A playful onboarding tool that turned profile setup into a conversation starter — and kept users tapping.
Try to guess who is who:
Instagram Galleries
I was in charge of creating visuals for Instagram. My colleague would send me a media plan, and I would select stock images to go with the posts. Sometimes I would come up with funny captions for the photos.
I needed the photos to flow seamlessly across 3 consecutive slides, while ensuring that each slide could also stand on its own as a separate image.
What it gave the business: scroll‑stopping visuals that worked as separate posts and as a seamless story — no drop in engagement when users swiped.
Here are a few more diptychs created using the same principle, but to capture the joy of traveling with like-minded people and the sense of belonging to something bigger:
I’ve also worked with original images as part of collaborations with influencers. To adapt the photographer’s edited photos to the Instagram format, cropping was the only technique available to me.
Here are a few examples of diptychs created from the same photo, where the two slides show both the person (close-up) and the context (background):
Hero Images
According to the established brand guidelines, the Hero images in the page headers were supposed to be not just vibrant, but slightly “unrealistic”.
What it gave the business: a recognizable visual style that stood out in a crowded feed.
Investor Pitch Desks
For fundraising, we used various specialized platforms. In addition to technical requirements, these platforms also had marketing demands for the materials posted — they had to be approved not only by our team, but also by the platform moderators.
What it gave the business: investor materials that passed platform moderation on the first try — no back‑and‑forth, no delays in fundraising.
Here is an example of such a presentation — Wefunder.com/Floqsta.
Website Admin
This was a professional challenge for me. The site was built on Webflow, which, unlike other website builders I’d used before, offers advanced control over every pixel of the site and its code. Its interface is unique, and it’s impossible to manage a site like this without understanding the system — I learned as I went along, completing daily practical tasks.
What it gave the business: a site the founder could update without calling a developer — and zero crashes, even while I was learning the platform.
Inside the admin panel:
Working with the CMS: configuring pages with selective automated content delivery (blog posts, categories, authors, tags, and other categories).
Visual design: non-standard element layout, configuring animations, styles, various effects, blog post layout, and more.
Behind-the-scenes tasks: adding custom code and scripts, basic SEO, and more.
Founder's Review
Dasha Kuksenko, Founder & CEO, 2026I worked with Elena at Floqsta startup, where I was the founder and CEO, and I can highly recommend her as a graphic and brand designer.
Elena was responsible for a wide range of design and branding work, including our website, social media visuals and posts, investor pitch decks and presentations, and various promotional materials.
What I appreciated most was her ability to understand and translate our brand vision into clear, consistent, and visually engaging design. Our brand was primarily targeted at younger generations, while our investor materials needed to appeal to a very different audience. Elena managed this balance exceptionally well, creating designs that communicated effectively and resonated with both groups.
Beyond her creative skills, Elena was reliable, collaborative, and genuinely committed to the success of the projects she worked on. She was a pleasure to work with and an important part of how Floqsta presented itself visually.
I’d gladly recommend her for any graphic design, brand design, or visual communication work.
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