Chaos Structuriser

• Branding: personality, philosophy, values, naming.

• Visual identity: logo, colors, typography, templates, media, image bank, brand book.

• Design and layout of multi-page editions: modular grids for catalogs, magazines, books, and newspapers; localization.

• Print layouts: decorative paper, cardboard packaging, die-cut constructions, printing technologies, and quality control.

• As an Art Director, I’ll assemble a Dream Team for your project — a cast of creative and technical experts I’ve already worked with — including visual artists, writers, directors, media production and post-production folks, marketers, targeting and contextual advertising sharpeners, and many others.

• Consulting: brand audit, recommendations, training.

Website Developer:

• Site structure: page templates, styles, layout

• Content creation, optimization, and localization

• Initial setup: domain, hosting, email, forms, basic SEO, analytics, etc.

• Training.
  
  

Online Store Admin:

• Product Catalog management, importing/exporting from a spreadsheet

• Search filters set up by parameters

• Multimedia materials and banners

• Audience targeting, promo codes

• Text descriptions, SEO articles

• Third-party module integration

• Order processing.

I’ll take high-quality photos for you, assemble videos, and turn your “mess of everything” into a structured archive.

• Photo and video shooting for catalogs, event photography

• “Reportage Portrait” — an extended (up to 24h) non-posing photo session where you live your life. More details coming soon.

• Video: camera, editing, graphics, titles, voice-over, scripts, directing

• Archive/stock photo organization: digitization, retouching, indexing, stock photos.

Factory openings, hand‑painted murals, die‑cut pop‑up cards, and a children's coloring book won in a tender — from commercial launches to community gatherings. I don't wait for a “typical” project. I take whatever chaos you have and build a system around it. My background helps, but it doesn’t limit me. I was that kid who loved to play with Lego.

I’ll manage your project from concept to reporting or become a featured part of your team.

• Planning: from idea to schedule

• Find resources and contractors

• Budgeting and pricing

• Coordinating team and participants

• Monitoring deadlines and quality

• Statistics collection and analysis

• Paperwork: reporting, record-keeping, and accounting

• I always proofread all texts — they must be grammatically flawless, as errors and typos can ruin the impression of even the most beautiful image.

• Russian — full linguistic and technical proofreading (spacing, orphans, line breaks, hyphenation, etc).

• English and Latvian — it's almost like Russian.

• Other languages — technical proofreading only, working with expert linguists — Bulgarian, Croatian, Czech, English, Estonian, Finnish, French, German, Hebrew, Italian, Kazakh, Latvian, Lithuanian, Polish, Romanian, Serbian, Slovenian, Spanish, Swedish, Turkish, Ukrainian...
  And I'm looking forward to widening this list!

I worked with Elena at Floqsta startup, where I was the founder and CEO, and I can highly recommend her as a graphic and brand designer.

Elena was responsible for a wide range of design and branding work, including our website, social media visuals and posts, investor pitch decks and presentations, and various promotional materials.

What I appreciated most was her ability to understand and translate our brand vision into clear, consistent, and visually engaging design. Our brand was primarily targeted at younger generations, while our investor materials needed to appeal to a very different audience. Elena managed this balance exceptionally well, creating designs that communicated effectively and resonated with both groups.

Beyond her creative skills, Elena was reliable, collaborative, and genuinely committed to the success of the projects she worked on. She was a pleasure to work with and an important part of how Floqsta presented itself visually.

I’d gladly recommend her for any graphic design, brand design, or visual communication work.

Well, Lena finally built me a website (which so many people promised to do!) and… it’s excellent, I couldn’t be happier!

The original:

Ну вот Лена сделала мне сайт (который кто мне только не обещал!) и… всё отлично, не нарадуюсь!

Hi, Lena! Speaking of the value of your work, I’d first and foremost highlight your execution skills. You’re very meticulous in your work: you pay close attention to detail, notice important nuances, and always finish the job, while also taking the initiative and coming up with new ideas.

You are reliable and communicative: you were always available and met all deadlines. Your strength lies in your ability to identify problem areas in a project or product. It is precisely these qualities — diligence, initiative, and attention to detail — that I would highlight when recommending you to a potential partner.

The original:

Лен, привет! Если говорить о ценности твоей работы, я бы прежде всего выделила исполнительские качества. Ты очень «дотошная» в исполнении: вдаёшься в детали, замечаешь важные нюансы и всегда доводишь задачу до конца, при этом проявляешь инициативу, предлагаешь новые идеи.

В плане коммуникации ты надёжна: всегда была на связи и выполняла всё строго в срок. Твоя сильная сторона — умение выявлять проблемные места в проекте или продукте. Именно это — исполнительность, инициативность и внимание к деталям — я бы отметила, рекомендуя тебя потенциальному партнёру.

Working with you was a very positive experience. Communication was always clear, open, and professional. I especially appreciated how organized and reliable the collaboration felt throughout the process. Expectations were easy to understand, feedback was constructive, and the workflow was smooth. The overall result met my expectations and created a pleasant and productive experience.

I value your reliability, professionalism, and the way you create a comfortable and positive working atmosphere. I also appreciate your communication style and attention to detail.

I would say that working with you is easy and enjoyable because you are organized, supportive, and genuinely invested in creating good results. I would confidently recommend working with you.